Privacy Policy

Who We Are

This Privacy Policy applies to RUHM, INC., DBA Idaho Wild Real Estate, an Idaho real estate brokerage, and to information collected through IdahoWild.com, our forms, communications, marketing channels, and related real estate services.

Information We Collect

We may collect information that you voluntarily provide when you contact us, request property information, submit a real estate inquiry, request a home valuation, register through one of our forms, communicate with us, or otherwise use our services.

This information may include:

• Your name, email address, telephone number, and mailing address.
• Information about properties you own, wish to sell, or are interested in purchasing.
• Real estate preferences, relocation information, desired locations, price range, timelines, and other information relevant to your inquiry.
• Communications you send to us by email, telephone, text message, web form, or other means.
• Information you provide when subscribing to updates, requesting resources, or responding to marketing communications.

We may also automatically collect certain technical information when you use our website, including browser type, device type, IP address, referring pages, pages visited, approximate location, and similar website-use information.

How We Use Information

We may use information we collect to:

• Respond to questions, inquiries, and requests.
• Provide real estate brokerage and related services.
• Send requested property information, market information, relocation resources, or home-value information.
• Communicate with prospective buyers, sellers, property owners, clients, vendors, and other individuals.
• Schedule consultations, showings, meetings, and other real estate activities.
• Provide transactional and service-related communications.
• Send marketing communications where permitted by law and consistent with your preferences and consent.
• Operate, improve, secure, and analyze our website, marketing, communications, and services.
• Comply with legal, regulatory, licensing, contractual, and professional obligations.

When We Share Information

We do not sell your personal information.

We may share information when reasonably necessary to provide our services, operate our business, complete a real estate transaction, comply with law, or protect legitimate business or legal interests.

Depending on the circumstances, information may be shared with:

• Real estate professionals and transaction participants when necessary to provide services or complete a transaction.
• Title companies, lenders, inspectors, appraisers, attorneys, contractors, transaction coordinators, and other service providers involved in a real estate transaction when appropriate.
• Technology, website, CRM, communications, analytics, hosting, advertising, and other service providers working on our behalf.
• Government agencies, regulators, courts, law enforcement, or other parties when required or permitted by law.
• A successor or related entity in connection with a merger, acquisition, restructuring, sale, or transfer of business assets.

Mobile telephone opt-in information and SMS consent are subject to the additional protections described in Section 04 above.

Cookies & Website Technologies

Our website and service providers may use cookies, pixels, analytics tools, local storage, and similar technologies to help operate the website, understand how visitors use it, measure marketing performance, remember preferences, improve user experience, and protect against misuse.

You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect the functionality of some website features.

Data Security & Retention

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No internet transmission or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

We retain information for as long as reasonably necessary to provide services, maintain business and transaction records, satisfy legal or regulatory obligations, resolve disputes, enforce agreements, and fulfill the purposes described in this policy.

Your Choices

You may contact us to request that we update or correct personal information you previously provided, subject to legal, regulatory, contractual, and record-retention requirements.

You may unsubscribe from marketing emails by using the unsubscribe option included in those communications where available.

You may opt out of SMS communications at any time by replying STOP.

You may also contact us directly regarding your communication preferences.

Children’s Privacy

Our website and real estate services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website.

If we learn that personal information from a child under 13 has been collected through our website, we will take reasonable steps to delete it where required.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, legal requirements, or business operations.

The effective date displayed at the top of this page indicates when this Privacy Policy was last updated. Your continued use of the website after an update constitutes acknowledgment of the revised policy.